Tuesday, 11 November 2008

Why is it that we want our belongings to do more for us than to function well? Why are we willing, as soon as we can afford it, to pay extra for things with appealing forms?

Not long ago, I owned a Nokia N82 mobile phone. This phone was a portable media center, had in built sattellite navigation, a 5mp camera, almost DVD quality video capture, a 3.5mm headphone jack, music playback, with expandable memory up to 32GB. This phone, for me, was the ultimate in portable entertainment. Recently, I received a HTC Touch, as pictured above and below. The reason why I liked this phone so much, was purely because the device operated via the touch screen. Now, this goes back to the question about how we want our belongings to do more than just function. Sure, it makes phonecalls, but it also does more than that. Maybe that isn't required on a mobile phone, but its what attracts people to buy these devices. Knowing there is a device on the market that does more than just call people makes one curious, leading to the purchase. I guess one possible answer to the question is envy. Once someone sees something superior to that they own, they feel the need to 'upgrade' the current item.

K2010

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